Destroy a person's reputation in a business environment. How to restore a damaged reputation. Reply from non-corporate accounts

A good reputation of a company is one of the essential components of a successful business and stable income. And if you don’t take your reputation seriously enough, you can end up in a deplorable situation in which it will be very difficult or even impossible to regain customer trust. Often, it is the reputation of the company and its fame that buyers pay attention to when deciding to purchase a particular product or service. Every day, a huge number of queries are entered into search engines in which people want to find information about any organizations, services or products. And often the further choice of potential clients depends on the information obtained online.

There are several main ways that can seriously damage the reputation of any company. And if you are the head of an enterprise and are concerned about your company prospering and generating stable income, then you need to carefully study these methods and try to avoid such situations.

One of the strategies that can greatly harm the reputation of a company or brand is ignoring reviews that appear on specialized sites and forums. You need to remember that if you don’t pay attention to reviews and don’t track them online, this doesn’t mean that your company isn’t being written about or mentioned in a variety of contexts. The reviews they write are often negative, and since there are no organizations without any problems or miscalculations, you can always write a bad comment about your company. And if the majority of reviews about a particular company are written in a negative way, then statistics show that customer interest in it is significantly reduced.

Therefore, it is absolutely impossible to leave the issue of reviews on the Internet without control. You can monitor activity on websites and forums either manually or automatically. It's best to review reviews manually at first, as this allows you to get more accurate information. But such work takes quite a lot of time. But for automatic monitoring, there are several popular services that simplify the entire process. Mostly services such as Brand Analytics, YouScan, Kribrium and IQBuzz are used for this.

From the first rule, it becomes clear that ignoring reviews is not the best strategy. But it’s worth remembering that you shouldn’t try to respond to any mentions of your brand either. When trying to respond to a dissatisfied user, you need to remain calm and write only polite and thoughtful responses. Don’t get too personal, but try to find out the essence of the problem and clearly explain your position to the user. It is better to abandon the practice of deleting reviews. Such actions will certainly be publicized on other platforms and your reputation will suffer even more. Naturally, it is forbidden to threaten clients and be rude in comments.

It is imperative to report the resolution of certain issues. You need to try to forget about templates and standard unsubscribes. It is advisable to consider each situation individually and try to find the optimal solution to the problem. This will show customers that you take your responsibilities seriously and are committed to meeting their needs. But even in this matter, you need to know when to stop and not write too long reports about the measures taken.

The reputation of a company may depend not only on the opinions of customers, but often also on the opinions of employees or partners. A sign that the microclimate in the company is not the best is a high staff turnover. Former employees may also leave unflattering comments about your company, and therefore the manager should monitor this issue and try to make the working conditions more comfortable.

Sometimes companies make the mistake of writing positive reviews about their products themselves. In the US, not long ago, several fairly large PR companies received serious fines for distributing false reviews and boosting ratings and review sites. In our country, they are unlikely to be fined for this, and therefore this practice is quite widespread and such reviews can be found everywhere.

Often, fake comments can be seen with the naked eye. And if you want to collect more mentions, then it is better to directly contact customers and ask them to leave a review and give them a small bonus or discount for this. In order to get the first reviews, you can register your company in various catalogs and directories. There your company will be noticed and you can get your first reviews completely legally. There are also special resources where you can leave additional information about the company and this will not arouse any suspicion among potential clients.

Everyone knows that advertising is the engine of trade, but in this matter you need to know when to stop. Excessive involvement of creatives can harm the company and ruin everything advertising campaign. Various promotions and PR campaigns need to be approached carefully and their visual and textual design carefully considered. After all, this is what potential clients pay attention to first and only then react to the semantic content. Sometimes too bright and original advertising causes nothing but laughter and a large number of mentions, and has virtually no effect on sales. Therefore, each such step must be approached very responsibly and remember that incorrectly done advertising can cause irreparable harm to the company’s reputation and it will be very difficult to return it to its previous level.

Mistakes happen to everyone and problems can arise even in the most successful companies. Everyone sooner or later has to deal with dissatisfied customers, and sometimes this is not the fault of the company, but simply the client had inflated demands or he expected more from your product. Therefore, you need to be prepared to respond to such situations in a timely manner and learn to find the best way out of them.

You definitely need to make a place on the company’s website where users or clients can leave their reviews about your work. There they will be able to complain directly to you, and you, in turn, will be able to receive all the necessary information as quickly as possible. Don’t forget about third-party sites and monitor mentions of the company there.

It is quite easy to ruin a reputation, but in order to regain the lost trust of clients you need to make considerable efforts and spend a lot of time. Therefore, before launching an advertising campaign, starting to respond to reviews or publishing any information about the company, you need to think carefully about each step and carefully read the recommendations of experts. This can save your business from big mistakes and save you money and stress.

P.S. AND the best way To preserve the reputation of your company is to cooperate with professionals in the field of PR and promoting brands on the Internet. Our online agency NOBLE is always ready to help you, please contact us.

You will find a list of them at the bottom of the page.

A damaged reputation is not so easy to restore. That's why it's so important to protect her sometimes. It happens that the loss of reputation is not your fault, but in other cases it is your fault. Bringing back a good name is not always easy, but it can still be done with patience, determination and perseverance.

Steps

Part 1

Get rid of a bad reputation

Accept that others may not forget your actions. They may stop focusing on it, but still remember. This does not mean that it is impossible to restore your reputation. A bad reputation in the long term is always temporary. After a while, people stop caring about what you did in the past.

Talk to people about the current situation. Be transparent when dealing with issues related to repairing a bad reputation. If you are calm, respectful, and genuinely concerned, then people around you are likely to cooperate. By not voicing the problem, you allow the imagination of others to run wild, and also give rise to the free spread of rumors.

Talk to the person who is actively spreading rumors about your bad reputation first.
Ask your friends for their opinion on this matter.
Try not to make excuses.

Find the benefit. Perhaps your bad reputation is your hidden superpower. Take some time to think about how your bad reputation can play into your favor, and try to reframe your perception of the situation. You can act cheekily, thus showing your sexuality. You can become the heavy artillery on a team if others think you are too aggressive in the sport.

Change the opinions of others. Sometimes you just need to control other people's perceptions. They may be seeing the situation in the wrong light. You can help them with this.

Talk about false accusations. Sometimes you just need to say that the rumors are not true. If you lied about something, it may take some time to correct the situation. Be assertive, but not aggressive, and try to tell your side of the story as soon as possible. Ask other people for help in clarifying this situation. The longer your bad reputation exists, the more difficult it is to manage its consequences.
- Clear up misunderstandings.
- Be vocal when fighting lies.
Part 2
Earn a good reputation
1. Do good. Good deeds are the fastest way to improve your reputation. Proceed with caution, because if you have recently committed a bad act, then in the eyes of others it may seem like a desperate move or ordinary overcompensation. This situation cannot be corrected instantly. You must consistently do good things to earn a good reputation, otherwise it may seem insincere. It is very easy to destroy a reputation, but restoring it takes much more time and effort. Consistency is essential to establishing a strong reputation.
  - Treat your employees to coffee or offer to replace them for a while.
  - Offer your friends help before they ask you for it themselves.
  - Change your behavior for a while if you suspect that something is going wrong.
2. Engage in socially useful activities. There are a huge number of options on how you can spend your free time for the benefit of society. Caring for the elderly or disabled, community activities and church work. Animal shelters also need help. By being in the service of others for a time, you can improve your reputation.
  - If you're still in school, find out what community service they can offer you. Many public colleges and schools offer various options volunteering for their students.
  - Some companies offer volunteer programs that enhance your skills. Talk to your supervisor or department head, who can provide a list of options.
3. Use the current situation to learn something new. Be kind to others with bad reputations. You will be able to make a positive impression by communicating and understanding the situations of other people with a bad reputation based on your experience. Take the opportunity to spot people around you who are in bad situations and who may need your attention.
  
  Impress others. Go beyond. Do something unusual. Learn to play musical instrument. Win a scholarship or award. Run a marathon. By doing unusual things, you can improve the opinion of others about yourself. Respect from others will shorten the time it takes to gain a good reputation.
Part 3
Change dramatically
1. Change yourself. This can be very difficult. Make changes if you look at yourself through the eyes of others and you don't like what you see. It is very difficult to change yourself, because character and certain habits develop throughout life. However, by noticing changes in your behavior, other people will begin to pay attention to you. This will change the way others think about you, and may make them change their attitude towards you as a person.
  - Seek help from a professional such as a therapist or psychiatrist.
  - Find a life coach or spiritual mentor who can help you change yourself from the inside out.
2. Avoid superficial changes. Such changes are different from deep ones. Insincere behavior is very difficult to maintain consistently. People can sense when you are being insincere. Change is actually very difficult, much more difficult than just pretending.
- Give yourself time to make amends. Very often we make mistakes and then want to correct them immediately. Unfortunately, this does not happen, so it is better to protect your reputation at all times, while being a person of good character.
- Remember that it is very difficult to prove otherwise. When someone accuses you of certain actions, it is very difficult to prove otherwise, unless you have witnesses (who were with you at the time it happened). Instead of trying to “prove or disprove” the current situation, simply declare your innocence and forget about this case. In the future, be very careful what you do. So for people who hear negative comments about you, the first reaction will be: “That doesn’t sound like Sergei. Something must have happened or there are good reasons for him to do this.”
- The restored reputation must be protected. Don't let others spread false rumors about you. Find the original source, instead of trying to convince the person who heard the story from someone else. Search until you understand who exactly is spreading such rumors. Learn to confront this person; The most effective way is to simply ask why exactly he is doing this. "What have I done to earn your hatred? Why are you saying such things about me?" Once you figure out why it's happening, you have a chance to put an end to it.

Don't lose it. Subscribe and receive a link to the article in your email.

Every person makes mistakes. This is completely normal, because no one is perfect, but when the number of mistakes goes beyond all limits, a person creates a bad reputation for himself. The worst thing is that it is more difficult to get rid of a bad reputation than to restore a good one. People give people labels like “incompetent,” “untrustworthy,” “difficult,” “stupid,” or “rash.” Whether you like it or not, reputation has always existed, exists and will exist.

A bad reputation can ruin you, but when it comes to communication in a team, everything becomes much more dangerous. This could cost you a lot of money or even get you fired.

Reputation is a fragile asset

A good reputation requires good protection. Research shows that it influences career success, as well as individual success. Every person strives to be respected and appreciated, but if he does not work on his reputation and takes shortcuts, he will not succeed in the long run.

A good reputation takes years to build and carries a huge number of advantages, but it deteriorates very quickly. You will be forgiven for one mistake, but several mistakes in a row will lead to your reputation being ruined.

Reputation consists of three parameters:

Behavior.
Character traits.
Perception of others.

And if the first two parameters are clear, then the third can be very difficult to understand. Sometimes it is very difficult to realize how you look from the outside. You seem to be doing everything right, but in reality it turns out that people hold a grudge against you, are irritated and upset.

There is also one thing that is beyond your control - rumors. You can behave in the best possible way with people, but you can never be sure that they will not envy you or tell fictitious stories about you. In this case, the reputation will also have to be restored.

Be honest with yourself

Resist the temptation to blame someone else and become defensive. Instead, assess the situation calmly and objectively.

Ask yourself the following questions:

What did I do or didn't do?
Have you done wrong or been unfairly accused?
Why did people react a certain way to your action?

You can't create a good reputation recovery plan unless you understand the root cause of the problem, so be clear about the area you'll focus on. For example, if you are perceived as angry, ignorant, or , you must determine what behavior is causing people to think that way.

Have an open discussion with your friends or boss about the situation. It may not be a pleasant conversation, but you will get valuable feedback that you can use later. This will also show them that you are willing to make the right decisions from your actions.

Admit your mistakes.
Apologize.
Honestly explain why you did this.
Don't try to prevaricate and hide the truth.

At the first stage, these four steps will be enough.

Restore your reputation

No matter who was at fault or responsible for the situation that cost you your reputation, you need to minimize the damage from the event. You have a long journey ahead, but there is no time to waste.

Create an action plan: write down how you want to be perceived by other people and set goals. For example: “Start reading books on effective communication and go to seminars so that people will stop thinking I’m gloomy and unfriendly.”

First of all, make sure that the changes you make are visible. People need to see with their own eyes that you have changed for the better. However, these changes must be in harmony with your values, otherwise you will be uncomfortable in your new role.

In order to start working on restoring your reputation, you need to believe in yourself because psychologically you will be depressed. Get rid of negative thoughts by replacing them with positive ones.

Leave it in the past

If you are trying to make amends for your mistakes, behavior or bad habits, it is extremely important not to return to them. You must make promises to yourself that this will never happen again and that your new changes will stay with you for life.

A good reputation will help you succeed in life and career, and will also allow you to be in high spirits. However, it is very fragile and subject to difficult restoration, because it takes a lot of time and requires a lot of labor.

To restore your reputation, you will have to deal with the negativity that other people associate you with. This means that you need to be a mentally tough person and learn to cope with your emotions.

We wish you good luck!